Consumer culture theory pdf

Consumer culture theory is fulfilling the recurrent calls of consumer researchs thought leaders for a distinctive body of theoretical knowledge about consumption and marketplace behaviors. Lets take a look at some of the theories of consumer culture. Consumer culture theory cct is an interdisciplinary field of research oriented around developing a better understand of why consumers do what they do and why consumer culture takes the forms that it does. Consumer culture theory cct is a field of inquiry that seeks to unravel the complexi ties of consumer culture. Arnould visiting professor of marketing at aalto university business school and adjunct professor at emlyon france. This special issue grows out of a set of debates on the challenges to and limitations of current consumer culture theory cct research in academic journals. It strives to systematically link individual level or idiographic meanings to different levels of cultural processes and structure and then to situate these relationships within historical and marketplace contexts. Studying consumption behaviour through multiple lenses. In this chapter, we aim to describe some of the disciplinary fault linesto use alexander and phillipss 2001 metaphoric framing of disciplinary tensionsthat have shaped the intellectual contours of cct, profile the primary theoretical motifs that. Another set of theories argues that consumer culture is manipulative and oppressive.

Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables people to articulate the cultural processes ideological. The book is organized to offer an historicallygrounded and theoreticallyinformed discussion of contemporary consumer culture as well as a critical understanding of. And a third approach is to minimize the moral and ethical analysis and just focus on describing and explaining consumer culture. Consumer as sovereign conventional economic theory argues that our society is consumer driven where the consumer is the ultimate. Pdf consumer culture theory craig thompson academia. Approximately two years ago, we published a synthesizing essay on the interdisciplinary stream. With a slight modification, the two themes for the consumer culture theory conference 2017 cct are. Consumer culture theory cct is a stream of research focusing on consumption patterns as a social and cultural practice.